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Planning and booking a trip online is now increasingly common for travelers. This manuscript addresses two purposes. One is to investigate the important choice attributes of online travel agencies from which online customers may select. Two, the study identifies the current positions of seven online travel agencies in the perception of the customer. The data for this study was collected from the directories...
Information technology, especially the Internet, has transformed the modern business environment. China's hotel industry has not been exempted from this trend. Despite the growing body of literature dealing with online consumer behavior, previous research has focused on Western customers and cultures rather than upon China, the world's largest emerging tourism market. The purposes of this study are...
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