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Customer actively plays a range of roles in order to pursue complex life projects during their life cycle, in the process of which they deploy their own operant and operand resources. Based on the customer-centered perspective and customer resource theory, this paper studies on the antecedents of customer resource integration and its impact on intent to participate in further value co-creation and...
During the past two decades, Chinese clothing industry has made remarkable progress in production and export. China has become the world's largest clothing producer and exporter. However, it still falls behind traditionally strong competitors like Italia in term of quality and unit price. Based on industry research on international competitiveness, this paper first constructs an evaluation index system...
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