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Since sustainable consumption (SC) research focuses primarily on consumer purchasing behaviors, there is a gap regarding how firms attempt to shape sustainable consumption in practice. Utilizing nine case studies, this gap is addressed by exploring the use of value propositions entailing product–service systems among Swedish fashion firms. The value propositions in use by the firms suggest that sustainable...
Climate change has become one of the main issues in environmental and sustainability discussions during the last decade. Acting to reduce climate change can be viewed as a prosocial behavior, and previous research has found that personal norms are important in explaining these types of behaviors, together with other attitudinal factors. In this study we use Moral Foundations Theory (MFT) to explore...
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