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By introducing the consumer heterogeneous preference towards retailers, we consider the role of consumer preference on bargaining power. The results show that when consumer preference intensity is different, the retailer with strong consumer preference will be able to take advantage of this feature, and obtain a stronger negotiating capacity. The retailer's bargaining power is increasing with the...
We build a three stage dynamic game model to study the upstream product innovation incentive mechanism under the condition of non-cooperation and the existing of countervailing power. The results show that, when there is a single retailer has countervailing power, the existing of countervailing power can promote the upstream to select product innovation, make the market price of the original product...
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