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Customer life cycle of pharmaceutical companies comprises four stages, namely, the value exploration, the value growth, the value preservation and the value termination. For each stages, the value orientation, marketing strategies and tools of pharmaceutical companies are different, therefore, the focus of their marketing ethics at different stages are different. The ethics construction in pharmaceutical...
In order to improve energy investment efficiency, it is necessary to measure energy investment efficiency scientifically. And so far, no scholars both at home and abroad have studied for energy investment efficiency systematically. Using for references of investment efficiency of predecessors, this paper puts forward the concept of energy investment efficiency. It points out that the necessity of...
It used to be a normal method for enterprises screening employees in the basis of the direct signal of diploma and salary. But, we find that many enterprises refused to accept the senior, but they just welcome have seen service person. In order to analyze this phenomenon, we introduce three kind of players, two strategy profiles, two employment states, and put forward three hypotheses. Then we compare...
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