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A fuzzy comprehensive evaluation method of user experience is proposed to the problem on user experience quality which is difficult to accurately evaluate on the E-commerce web using. Firstly, being accordance with usability testing theory and the analysis of the user experience elements on E-commerce web using process, a evaluation index architecture is structured with views including human-computer...
As an important nature of subjective trust, uncertainty should be preserved and exhibited in trust definition, representation and inference. In view of the problems in existing mechanisms based on random mathematics and fuzzy set theory, this paper designs a trust inference mechanism based on cloud model theory. We define trust and trust level in form of cloud. Then we propose new measure for formalized...
This paper proposes an effective fusion of Analytic Hierarchy Process (AHP) and Grey Relational Analysis (GRA) approach for the risk evaluation in Electronic Commerce (EC) development. The hybrid method employs the complementary strength of these two appealing techniques, in which, the criteria weight obtained by applying AHP approach, and the GRA approach used to get the overall performance measure...
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