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This study integrated theory of planning behavior (TPB) and technology acceptance model (TAM) to investigate the determinants affecting taxpayers' on-line tax filing. According to the Global e-Government Study of Brown University in the United States, Taiwan's ranking was the world's first in 2010. Hence, this study sampled 422 online taxpayers in Taiwan and questionnaire-based empirical study was...
This study integrates Technology Acceptance Model (TAM) and flow theory to explore the relationship among online consumers' internal and external perceptive factors, and intention to return. This study examines the online consumers from Taiwan's biggest B to C website, and questionnaire-based empirical study is used to collect data. There are 1254 valid surveys and structure equation model (SEM) is...
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