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Abstract. Short message service (SMS) is very popular in China. While many reports indicate that the SMS market has great potential, little is known about why people adopt SMS. This study uses the technology acceptance model and network externalities to examine the factors influencing the adoption of SMS for personal communication in China. Using data collected from 262 mobile phone users, we find...
This research presents an integrated model for explores consumer's perceptions and acceptances towards mobile advertising based short message service via an empirical study. A research framework for measuring acceptances toward mobile advertising is developed from the theory of the unified theory of acceptance and use of technology (UTAUT), innovation diffusion theory, and task-technology fit theory...
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