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Based on extensive literature review and qualitative research, we propose the multidimensional and hierarchical model to measure the quality of mobile securities service. In the empirical study, the sample which contains 217 valid respondents is selected from China Mobile and China Unicom. Through three stages validating, all three levels of proposed hierarchical structure are very strongly supported...
Based on the backbone of Chinese mobile commerce value chain, we constructed a two-level mobile service supply chain composed of one mobile network operator and one content provider. Different from the traditional supply chain, the mobile service supply chain has its unique characteristics. This research studies the coordination mechanism of the mobile services supply chain, and establishes and analyzes...
This study uses the technology acceptance model (TAM) and trust to examine the factors that influence the subscription to mobile services. Using data collected from mobile phone users in China via questionnaires, a total of 220 completed surveys available. We analyzed the data using structural equations modeling. We find that perceived usefulness, perceived trust, and perceived service cost affect...
By now, the study of customer satisfaction alarm system is little, and most of the existing study was qualitative or short of mathematical analysis. The study of mobile commerce customer satisfaction alarm system was shorter, and the mobile communication user satisfaction alarm system was not found. Based on the expatiation of mobile customer satisfaction, this paper constructs a scientific and reasonable...
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