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Because of its implications for revenues, marketers of Electronic Information Products and Services (EIPS) are interested in increasing usage of their offering. In this research we investigate how structuring the initial-learning experience can impact subsequent usage. The initial learning experience can be structured by varying the amount of process-based or content-based knowledge that consumers...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.