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The Service of Facebook Fan Pages is one of the most popular social network platform for various organizations. Companies can interact with their own fans through the Fan Pages. The interactions include sending direct advertisement, gathering user meetings, and promoting electronic word of mouth (eWoM). For companies that use social network to gather customers' information, to identify the opinion...
Social network websites such as Facebook, Tweeter, and Plurk have become a useful marketing toolkit. Many companies find that it can provide new opportunities on mining customers' opinions and get better understanding of the customers. The aim of the paper is to analyze the sentiment of users' opinions from corporation-run social networks, the Facebook Fan Pages. The goal is to find the topics and...
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