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This paper uses design science research foundations to establish requirements for predictive analytics-driven Campaign Management Support Systems (CMSS). We assert the "campaign" as the unit of analysis for these systems, because campaign management is central to the marriage of marketing resource management and the ideals of demand/customer-driven supply chains. Current CMMS are fragmented,...
This paper posits that an app store delivery model for enterprise business intelligence is inevitable due to compelling business and technology drivers. A model of how employees will adopt BI apps is advanced based on theoretical foundations and recent thinking regarding how IT artifacts are becoming perceived of as "social actors within one's network." The theory cited asserts that individual's...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.