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Product assortment strategy is a central yet complex issue for retailers. Retail product assortments have undergone drastic changes in the past decade from unparalleled large assortments in the early 1990s to the current emphasis on streamlined, efficient assortments. The purpose of this chapter is to provide guidance to retailers making these important assortment strategy decisions. Consumer...
Der aktuelle Wettbewerbs- und Kostendruck, der auf den Unternehmen lastet, und die Erkenntnis, dass jahrzehntelang erfolgreiche Strategien den Anforderungen des Wettbewerbs nicht mehr entsprechen, führen dazu, dass dem Customer Relationship Management (CRM) in Forschung und Praxis immer mehr Bedeutung beigemessen wird. Angesichts stagnierender Märkte und des damit einhergehenden Verdrängungswettbewerbs...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.