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As Internet retailers move into mainstream markets and traditional retailers venture onto the Internet, an increasingly important management question is how to successfully combine `real' and `virtual' operations. This paper aims to highlight some of the key management issues and critical success factors in `real-virtual retailing'.Three case studies are compared to illustrate the different issues...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.