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Offering “free” gift cards with expiry date is very popular among retailers. In this paper, we formulated and solved a model for jointly determining the optimal purchase amount threshold, gift card value and expiry date. The model shows that retailers' profit margin and consumers' valuation for additional purchase are the critical factors in determining the profitability of retailers adopting gift...
Due to fierce market competition, businesses take a variety ways of promotions. Among them, gift card is widely used in major businesses. In this paper, we studied the pricing strategy of retailer-sponsored gift card. We develop a model depending on the wholesale price is fixed and the gift card redemption is increasing in gift card value. We explore the optimal retail price and the optimal gift card...
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