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This research explores the connection between online consumption and online community participation activity. Using longitudinal data that contains detailed information about 4,475 online poker players' gaming activity and online community activity over 58 months, this paper finds that the general positive relationship between consumption and community activity is very strong at the level of the community,...
Online information search is often seen as a highly utilitarian task but consumers' diverse ways of using the web have brought forth more hedonic information search patterns. At the same time, the impact of electronic word-of-mouth (eWOM) on consumer purchase decisions is increasing. The purpose of this study is to investigate the differences between hedonic and utilitarian eWOM search in the light...
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