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Customer value is a fundamental source for a company to survive and gain competitive advantage. Companies can gain competitive advantage only when they deliver superior customer value to their customers through superior quality. Therefore, quality competitiveness is a key for a company to generate its strategies and product development. From customer value perspective, this paper provides a model...
With the rapid development of science and technology, product complexity increases dramatically. Practically, product complexity not only affects the cycle time of its development, but also impacts production cost, quality, serviceability and customer satisfaction. Moreover, product complexity will even have a profound impact on manufacturing organization and management style of producer. It is, therefore,...
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