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Der Gedanke, dass Führungskräfte in ihrer Entscheidungsfindung auf ihre Intuition oder ihre „innere Stimme“ hören, ist in der Managementforschung noch wenig populär. Doch gerade in komplexen, dynamischen und turbulenten Situationen ist es für Führungskräften nicht immer möglich abzuwarten, bis alle relevanten Fakten für die Entscheidung strukturiert, gesammelt und bewertet werden. Wenn bewährte Denkmodelle...
This paper is concerned with the theoretical deduction and network based analysis of user roles in a public sector online participation project. In this exploratory study we investigate the heterogeneity of community participants, by deducing typical roles, the development over time and possible influences on the overall community building process. The more comprehensive understanding of the underlying...
Innovation contest communities are virtual tools for corporations to integrate external knowledge into the innovation process. Built on both, the principle of competition as well as the advantages of a collaborative community, these contests constitute special interaction phenomena. Former community research has identified reciprocity as a major motive for collaboration. By applying a social network...
Due to the social media revolution and the emergence of communities, social networks, and user generated content portals, prevalent branding concepts need to catch up with this reality. Given the importance of social ties, social interactions and social identity in the new media environment, there is a need to account for a relationship measure in marketing and branding. Based on the concept of social...
To keep up the pace of innovation organizations need to open the innovation process to all organizational members. Virtual worlds enable a new way to connect globally dispersed employees to jointly contribute to the company's innovation process. To explore the potential and current usage of virtual worlds as collaborative innovation platforms, we conducted a qualitative study at IBM. We interviewed...
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