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Our aim of this study is to examine whether there are emotional differences in TV commercials that consumers watch favorably/unfavorably, using an electroencephalogram (EEG) and a questionnaire. With the advance of marketing research, neuromarketing has attracted rising attention, which allows us to know consumers' unconscious emotions. Among a great number of neuromarketing researches, we focus on...
We propose a novel method for extracting a rhythmically oscillating signal from EEG recordings including multiple source signals which have similar frequencies. The main application of this method is brain computer interfaces (BCI), which use rhythmically oscillating signals such as alpha, mu, and beta waves, as feature signals. It is difficult to separate those components and/or extract an command-related...
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