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The mobile advertising industry in China has developed rapidly in recent years. Many companies and brands tend to employ mobile advertising in order to reach the target customers accurately. However, the conversion rates associated with the advertising campaigns are usually quite low due to the low quality of the datasets and impropriate predictive model. In this paper, we propose a novel mobile advertising...
Advertising delivery is the key in the real estate industry. This paper proposes a big data assisted customer analysis and advertising (BDCAA) architecture. Its aim is to precisely seek potential users and improve the efficiency of advertisement delivery. The proposed BDCAA architecture consists of three stages, including user 360-degree portrait and users segmentation, potential customer mining,...
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