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The mobile advertising industry in China has developed rapidly in recent years. Many companies and brands tend to employ mobile advertising in order to reach the target customers accurately. However, the conversion rates associated with the advertising campaigns are usually quite low due to the low quality of the datasets and impropriate predictive model. In this paper, we propose a novel mobile advertising...
Mobility load balancing (MLB) is an effective method employed by 3GPP to transfer traffic from a hot-spot cell to neighbouring cells. This paper designs a cooperative mobility load balancing (CMLB) scheme in relay cellular networks. After partner cell selection, in the traffic shifting stage, the partner cell analyses hot-spot cell's traffic shifting request and the idle spectrum of relay station...
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