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This article reports our study of the role of social content (i.e., user-generated content in social networking environment) in online consumers’ decision process when they search for an inexperienced product to buy. Through close observation of users’ objective behavior and interview of their reflective thoughts during an initial exploratory user study, we have first derived a set of system implications...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.