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To achieve innovative in functionality under the new economic condition, developing EC and modern logistics is a strategic action for the wholesale markets in China. Three electronic commerce logistics operational models are introduced in this paper. They are “information centered style”, “physical and virtual markets' seamlessly bonded style”, “virtual market oriented style”, and the paper also analyses...
In this paper we study the impact of introducing a mobile channel into a supply chain. Thus, the supply chain owns an electronic channel, a mobile channel and a traditional channel. We model the context as a Stackelberg game. Through numerical experiments, we find that as mobile channel becomes more distinct from existing channels and becomes cheaper, consumers and manufacturer will be better off...
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