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This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Three categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile devices, WAP web and mobile communication networks. This study presents an empirical study of the factors influencing...
As mobile commerce spreads across the globe, the effect of culture on userpsila adoption has become an important issue. To date, however, little research has been conducted on the role of cultural factors play in the adoption of m-commerce services. This study defines culture on individual level and attains three roles (network members, technology users and consumers) out of m-commerce users with...
This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Four categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile device, WAP, mobile communication networks and context factors. By proposing a new m-commerce adoption study framework,...
Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world. Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as a major concern for consumers to adopt m-commerce. But, gaining customer trust in m-commerce is a particularly daunting task because of its unique features...
The mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world, with estimates for mobile phone users in china reaching 539.37 million by the end of November 2007 (Ministry of Information Industry, PRC, 2007). Despite this growth, mobile-commerce (m-commerce) still experiences challenges on many fronts. Several studies have identified trust as...
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