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Turystyka biznesowa, w niniejszym artykule oznaczona akronimem MICE, odgrywa istotną rolę w przemyśle turystycznym
Łodzi. Jednakże w porównaniu z innymi miastami Polski Łódź nie stanowi ważnego ośrodka miejskiego, w którym
organizowana jest stosunkowo duża liczba spotkań MICE. Celem pracy jest wyznaczenie najważniejszych strategicznych kierunków
działań, kluczowych dla podniesienia pozycji turystyki...
Business tourism plays an important role in the tourism industry of Łódź. However, compared to other Polish cities relatively few MICE meetings are organised there. The purpose of this article is therefore to analyse the opportunities and limitations for MICE tourism development in Łódź compared to the city’s potential. The accommodation services, congress locations, accessibility by different means...
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