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Although there is little agreement over the best definition or even name for covert marketing, many policymakers and commentators agree that covert marketing may deceive consumers to their detriment. This study proposes that some forms of covert marketing also impose a type of unavoidable consumer injury that we call marketer control of consumer engagement. This injury, if aggregated to be substantial,...
Traditionally antitrust law is strongly tied to price theory economics so that prices, costs, profits, and profit sacrifice are typically examined in antitrust cases. This paper proposes broadening traditional antitrust analysis to also explicitly examine the likely effect of allegedly anticompetitive conduct on product options and consumer choice. In order to accomplish this task, this paper proposes...
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