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Consumption experience is one of crucial factors influencing consumers' purchase behavior. How do consumers experience a brand? However, this question is not well answered. Thus, this article explores the forming mechanism of brand experience. Particularly, this article attempts to address the influence of two antecedent variables of perceived quality and value on brand experience; and the moderating...
E-commerce protocols are secure protocols commonly used in ensuring the running of the e-commerce activities, and fairness is the most important security property of e-commerce protocols. A formal analysis approach of fairness based on stand space theory is proposed in this paper. Firstly, strand space model which is used to formally describe fairness of e-commerce protocols is presented. Then, strand...
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