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Ample experimental research has demonstrated the impact of peer influence on food intake in adolescents and adults. However, none of these studies focused social modeling effects on food purchases in supermarkets. This study investigated whether the food purchase behavior of a confederate peer would be adopted by the participant. Teenage girls (N=89) were asked to perform a shopping task in a local...
This study examined whether young men adjusted their snack-food intake to that of a same-sex eating companion. Additionally, hunger was assessed as a possible moderating variable. A total of 59 young men (M age=21.73) participated. An interaction between participants’ hunger and confederate's intake on the total amount of snack food (in grams) consumed was found. Only those males who were hungry at...
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