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This study aims to evaluate the effect of mechanical properties on consumers’ preference for fashion leather items, and to classify them by the mechanical properties of synthetic leather. Mechanical properties were measured by the KES-FB system and a survey of experts was conducted with a preference evaluation for various items using 15 types of synthetic polyurethane leather. More easily transformable...
Individuals attach great importance to different attributes for mountaineering jackets, and the relative importance of high-performance fabric differs according to individuals. Needs-based segmentation attempts to understand these differences by grouping together people who assign a similar level of importance to the same attributes. We focused on identifying market segments for high performance mountaineering...
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