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Based upon the theoretical perspective from Uses and Gratifications (U&G) theory, this study develops a nomological model to explain how incentivized gamification, hedonic presence, individual needs and platform synergy affect consumer active participation in the phenomena of online shopping carnival on singles' day in China. Data gathered from online shopping consumers in China through a large-scale...
Traditional model driven architecture (MDA) approaches to software application development are appropriate for building systems with visual user interfaces. However, they are not suitable for designing of dialog systems. A more effective approach to modeling and transforming these complex characters of dialog systems is required. In this paper, we present a model-driven approach which first constructs...
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