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While there are several metrics to measure business process performance, recently there is an additional requirement from businesses to evaluate business processes based on their impact on users. In this work, we evaluate business process performance using social media analytics. We view a marketing campaign as a business process and we evaluate its performance based on its impact on the Twitter....
In this paper we analyze and present an important aspect of Twitter platform concerning the Influence of a user. Building on existing work regarding influential users, we propose different Influence Metrics that take into account Twitter analytics as well as the behavior of each User's Followers. Twitter enables users so as to read and send short 140-character messages called "tweets" while...
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