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This study draws upon Behavioral Reasoning Theory and the Technology Acceptance Model to investigate consumer engagement with AI‐powered voice assistants. The study creates a theoretical model to examine the effects of reasons for and reasons against using voice assistants. This research exemplifies attitudes towards using voice assistants and willingness to provide personal information as key constructs...
Envy is an impactful emotion on consumer behaviors, yet envy is quite complex to be comprehended due to its two different forms (malicious and benign). Therefore, it is significant to find out the factors occurring envy to consume to understand the impact and consequences of envy. This empirical study improves our understanding of envy occurrence (malicious or benign) in Generation Z (Gen Z) consumers...
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