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The multinational corporations' cross-cultural, cross-system and cross-country management characteristics bring up its unique knowledge structure and knowledge system. When the different types of knowledge are transferred from parent company to the subsidiaries, the effectiveness of transfer is affected by different factors. We use structural equation modeling to analyze data from 103 subsidiaries...
The study is to identify the key dimensions of corporate entrepreneurship and examine, by using a disaggregated approach, how they may exert differentiated driving forces on marketing performance of a firm. Furthermore, it explores the mediating role of marketing capability in the above driving process
Nowadays, effective knowledge transfer has become one of the most important sources for competitive advantages of multinational corporations. Furthermore, innovativeness has also become the priority of a firm to maintain its competitive advantages in turbulent environments. This study is intended to bridge this gap by examining how such factors as causal ambiguity of transferred knowledge, transfer...
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