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We examined the effects gender and moral identity on collaborative behavior among Face (Chinese) and Dignity (Canadian) cultures. 105 participants engaged in a dyadic intracultural interaction via the Fire Sim computer game. Each participant was assigned a village and was tasked to protect the village from seasonal fires. Participants had the option of requesting or providing help to the neighboring...
Prior research shows variation in helping behavior across culture due to cultural differences in values, perceptions, and motivations [12]. Our study extends on past research by examining how culture and fusion with one's culture influences helping behavior (help request and help given) when interacting with a cooperative versus non-cooperative counterpart. Canadian, Chinese and Indian participants...
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