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The purpose of this study was to investigate how the brightness influences the cognition of clothing color. In this paper, “fashionable” and “conservative” as color emotional words were used, and color piece and clothing color samples with 40 hues and 9 brightness levels were evaluated on emotional variables in behavioral trials. Findings showed that different brightness could be easily perceived...
The goal of this study was to investigate how the saturation influence on the cognition of clothing color. In this paper, "gorgeous" and "plain" as color emotional words were used, and color pieces and clothing color samples of 40 hues and 9 saturations were evaluated on emotional variables in behavioral trials. The results showed that the cognition of gorgeous emotion presents...
T shirt attracts wide attention of consumers at different level, and is popular in the worldwide for its various styles and rich colors. In this paper, women's T shirts were selected as objects, and young women were selected as target group. The influences of collar types towards women's T-shirt fashionable design were studied based on visual recognition. And the psychology experimental software was...
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