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As the perceived uniqueness of the service sector not only has the characteristics of the service itself, while the customer perceptions of quality expectations is difficult, as easy-to-measure benefits such as goods, how to determine and achieve customer perceived value will be of particular importance. In this paper, cognitive psychology, the concept of the environment, competitiveness, competitor...
Due to the unique nature of services, some service industries not only the characteristics of the service itself, but also has the attributes of goods, services, and differences in the interests of value into their products to provide an important foundation. In this paper, hotel and catering industry as the object of study, from the functional benefits, emotional, and economic interests of three-pronged...
Because of the high degree of openness of the service system, it is very difficult to completely achieve "zero defects ??for service enterprises. However, the construction of network of relationships is an important model for the development of enterprises, it is a development trend of service enterprise to create service network of relational value based on mutual benefit. This paper takes service...
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