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As older adult tourism markets continue to grow in size and importance, it is imperative to understand how they respond to destination advertising. In two experimental studies, age-related differences in memory for advertising were examined using text and framed (labeled) picture formats. With education and destination familiarity statistically controlled, results using text indicated age differences...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.