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There are multiple choices of transport modes crossing in logistics process, namely, the existence of multimodal transport issues. The multimodal transportation is used in distributed supply chain environment, and multimodal transport network is deformed. Considerate of the production costs, transportation costs, earliness/tardiness penalty costs and sale price comprehensively, the maximize object...
The story of "Walmart Nappies and Beer" inspires researches to find the potential relationship between a focal product (or item/SKU) and some other products (we call supplementary products here) in a supply chain. How to reflect the dependent demand relationship between a supplementary product and a focal product is significant for supply chain management and operations management. This...
This paper considers the pricing and order coordination decisions in a two- echelon supply chain with one manufacture who supplies a single product to duopolistic retailers, whose demands interact with the assumption of being price-sensitive. The problem is analyzed under the Stackelberg structure, in which the manufacture acting as a leader declares her wholesale price and a common-replenishment-epochs...
Previous studies about supply chain decision mechanism are based on the fixed parameters demand distribution function. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus on this practical problem and build the demand distribution function including pricing, advertising and consumer characters. We add this demand distribution function into supply...
Study of marketing usually assumes demand distribution function with fixed parameters. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus on this practical problem. And we verify our model using practical data and numerical study with Matlab.
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