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We investigate the use of subjective metrics in social media to evaluate cloud service performance in the market. We first examine the subjective factors that drive cloud consumers to/from purchasing cloud services. These include the ability to achieve greater scalability, security concerns, etc. according to several industry surveys. We then analyse the correlation between the consumers' perception...
It is well recognized that the Internet has become the largest marketplace in the world, and online advertising is very popular with numerous industries, including the traditional mining service industry where mining service advertisements are effective carriers of mining service information. However, service users may encounter three major issues – heterogeneity, ubiquity, and ambiguity, when searching...
As the focus of relationship marketing, customer relationship may occur at the enterprise level, as well as the interpersonal level, and in some cases, the interpersonal level relationship may even go beyond the enterprise level relationship and become more important. This phenomenon exists not only in the B2B field, but also abounds in the B2C field, especially in the service business. However, there...
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