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Brand equity has emerged as an important topic in last decades due to the growing realization that brands are one of the most valuable intangible assets the firms have. This paper identifies some of the influential work in the brand equity area, highlighting what has been learned from an academic perspective on this important topic. Getting insight into these achievements would significantly contribute...
Perceived service is regarded as an antecedent of customer satisfaction, and most of studies use linear model to estimate the effect of perceived service on customer satisfaction. However, nonlinear relationship between perceived service and customer satisfaction may exist according to previous theories. In this study, we use a bank customer sample of 2500 people and a refrigerator customer sample...
Supply chain, as an effective strategies participating in the intense business competition, has been accepted by scores of enterprises, but how to evaluate its performance properly is still an issue. Based on complex adaptive system (CAS) & emergence, this paper investigates the complex adaptive features and emergency dynamism of supply chain system and innovatively proposes a new method to assess...
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