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The rich context of the website interactions of online shoppers is underexplored in the research on online information privacy. This study draws on multidimensional development theory to examine the effects of general privacy concerns, cognitive appraisals, and emotions formed during actual website interactions. The results suggest that cognitive appraisals and emotions are dominant determinants of...
Based on the privacy calculus framework and the stimulus–organism–response (S–O–R) model, this study examines online information disclosure decision as a result of affective and cognitive reactions of online consumers over several stages, i.e. an initial stage where an overall impression is formed about an unfamiliar online vendor, and a subsequent information exchange stage where information necessary...
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