The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Market competition currently becomes increasingly keen. Under this environment, virtual brand community is expected to have greater effect on the consumers' brand attitude than ever before. This paper studied how information experience and interaction experience influence flow experience, and what role flow experience may play in promotion of participation and formation of brand identification in...
The present study focuses on the paths to improve brand identification through virtual community and emphasize the role of perceived usefulness and the participation. The rational is to provide tactics for practitioners to enhance their abilities to manage the virtual brand community. Results show differential effects among these relationships. Virtual brand community experience has a significant...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.