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Tuna support some of the world's largest, most valuable and spatially extensive fisheries, but effective management has been challenging due to their transboundary movements and the need for multilateral decision‐making. To address public concerns of over‐exploitation, fishing companies have sought to differentiate themselves through involvement in “sustainable seafood” eco‐certification programmes...
The Marine Stewardship Council (MSC) was created as a conservation tool – intended to provide “the best environmental choice in seafood” to consumers and to create positive incentives that would improve the status and management of fisheries. During its 15years, the MSC, which has an annual budget of close to US$20 million, has attached its logo to more than 170 fisheries. These certifications have...
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