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The advanced investigation of in-store behavior has been dramatically intrigued researchers in the last decade, since the radio frequency identification (RFID) technology was introduced into the grocery stores for information acquisition via tracking the customers. Shopping carts and baskets with a small RFID tag attached are recognized as surrogates instead of enumerators to trail the customers,...
This paper represents our recent studies about the prediction of purchase behavior and an advancement of in-store behavior with respect to RFID technology. In contrast to prior innovators in this research field, this paper has paid special attention to stay time spent on shopping in a target area rather than the whole supermarket, which can serve us to interpret the decision process of purchasing...
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