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Co-marketing can make cooperative companies complement each other, enhance the competitiveness and achieve win-win. Based on the brief introduction about the benefits and preconditions of implementation of co-marketing, this essay put the emphases on the ways that how to realize the co-marketing successfully through advertising strategies like resource sharing, advantages complementing, brands affiliating...
Based on the differences between experiential marketing and traditional marketing, this article emphasizes that we should pay attention to involvements and experiences of consumers in experiential marketing. The key point of this article is the functions of advertising in experiential marketing. In other words, companies should focus on five different types of experiences, namely, sense, feel, think,...
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