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This study explores users’ continuance intention in online social networks by synthesizing Bhattacherjee’s IS continuance theory with flow theory, social capital theory, and the unified theory of acceptance and use of technology (UTAUT) to consider the special hedonic, social and utilitarian factors in the online social network environment. The integrated model was empirically tested with 320 online...
This study explores students' continuance intention in e-learning education system by synthesizing Bhattacherjee's IS continuance theory as basis with the unified theory of acceptance and use of technology (UTAUT), and innovation diffusion theory. The integrated model was empirically tested with 180 bachelor students who had the experience of using the e-learning education system. The results indicate...
This study explores users' continuance intention in online social network by synthesizing Bhattacherjee's IS continuance theory as basis with flow theory, the unified theory of acceptance and use of technology (UTAUT), and social capital theory. The integrated model was empirically tested with 260 online social network users. The results indicate that all hypothesized paths are supported by our data...
Like any other product, service and Web-based application, the success of Web-based learning depends largely on learners’ satisfaction and other factors that will eventually increase learners’ intention to continue using it. This paper integrates the concept of subjective task value and fairness theory to construct a model for investigating the motivations behind learners’ intention to continue using...
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