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Informative advertising as one of widespread strategies in e-commerce platforms is used for attracting more agents of different sides on board. In this paper, we build a two-stage model to analyze the efficient of informative advertising on equilibrium prices and profit based on two-sided markets theory. In the case of completely covered agent s' markets, we conclude e-commerce platforms with higher...
The paper investigates the main causes of low price competition between two agencies in the differential model from the perspective of quantitative method according to the present vicious price competition. Based on the original model, the influence of differentiation on the price and market demand is analyzed with product differentiation implemented by one travel agency through introducing value-added...
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