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With continued expansion of the Mobile Internet users, Mobile Internet has become an important channel for informational goods transacting, and such content providers have indeed become popular with consumers. Recent research has made significant advances in the understanding of various Internet marketing issues. However, an important problem for content providers has remained virtually untouched,...
For Mobile Internet content providers, a common business strategy to promote information goods is to provide free products to increase the user base. The increase of user base will lead to higher value of the content providers on account of positive Internet advertising effect. However, offering a free product may cannibalize some demand of the fee information goods. This study will examines the tradeoff...
With continued expansion of the Mobile Internet users, Mobile Internet has become an important tool for capturing information, transaction, and social interaction. For the scholars, focus on the Mobile Internet users' online visiting behavior and try to obtain some yardsticks to gauge the success of Mobile Internet websites and content sites become an important task. However, the owing to the difficulty...
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