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The calculation of the Customer Potential Value has enormous impact to the enterprise efficiency. In this paper, based on the analysis of purchased products or services, we use Association Algorithm to predict the purchasing products or services that customer will buy in future and purchasing probability, then calculate the potential value of customer. Finally we accomplish the data mining process.
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.