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Attracting and retaining consumers online to a website is of the first important objective e-tailors faces in the fierce online channel competition. The ability to attract and retain consumers online is named as the website's stickiness. From consumers' perspective, it is described as consumers' stickiness intention and behavior. A framework is developed to describe how to achieve the objective. In...
Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites' abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations...
Using flow as a viable describing experience by online consumers, an online consumer behavior model is developed from consumer's perception perspective. Based on this, the paper discusses which attributes would make consumers feel an experience of flow and whether creating pleasant shopping experience for consumers just as in the traditional environment would increase consumers' purchasing intention...
In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
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